BRAND IDENTITY:
BROOD COFFEE BRANDING AND WEBSITE

BRIEF
To design a finished website for a fictitious client of your choice
and consider the user experience of this website on both phone and desktop devices.

The website must represent the client, their needs, and intentions appropriately.
The end product must be a positive experience for the users of the website when accessed
on both mobile and desktop devices.

CLIENT
RMIT Diploma of Graphic Design University Project (2023)

TOOLS
Adobe Illustrator, Adobe XD, Adobe Photoshop

- INTRODUCTION -

For my Interface Design subject in my final semester at RMIT University,
I designed a website for the fictitious coffee business/roaster ‘Brood Coffee’.

In the beginning, I undertook extensive research to distill a client profile,
including client goals, needs, target audience, user personas, and user value statements.

Initial logo design sketches came next and, once a final brandmark was decided upon,
the development of a Brand Style Guide soon followed. .

I created a site map and wireframes to direct the initial design process,
and carried out user testing at key stages of web development,
taking on board feedback to enhance the overall user experience.

In an attempt to create the most positive, seamless,
and rewarding experience for the user as possible, I wanted to particularly focus on
the user-centred design principles of simplicity, consistency, orientation, and feedback,
during both the design process stage and the final outcome.